Work / Honor of Kings × Xinhua News Agency

New Year Express新年快递

A courier and a lost parcel on New Year's Eve; a relay of players with rescue trucks, excavators and scooters gets it delivered. With Jiang Qiming, Jackson Yee, Yang Mi and Li Xian.

Excerpt · preview quality · full-resolution masters replace these previews at launch

Client
Honor of Kings × Xinhua News Agency
Year
2022
Format
Short film · 25 min
Method
Live action
Direction
Xu Lei · exec. producer Ning Hao
Our role
Commercial partner
Running time
25:16

The brief

A New Year film for the most-played mobile game in China, co-presented with the national news agency.

What we did

Commercial partner; executive produced by Ning Hao.

How it was made

Live action.

Delivered

25-minute film, trailer, behind-the-scenes.

Results

  • 6.2 billion impressions
  • 140 million views of film and trailer

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Preview build 0.3 · low-res media until launch