# M72 Studio > M72 Studio is the AI and commercial content studio of Dirty Monkey Pictures, the Beijing film company founded by director Ning Hao (Crazy Stone, Dying to Survive, No More Bets). Film directors run its AI production pipelines. It makes brand films, launch films, branded series and originals for brands in China and worldwide — including a fully AI-produced 30-second Super Bowl LX spot for Dreame and a 15-episode AI animated series for Tmall — and works in English and Chinese. Contact: hello@m72studio.com. Key facts - Parent: Dirty Monkey Pictures (坏猴子影业), Beijing; films have taken more than 15 billion RMB at the Chinese box office. - What M72 makes: brand films (30–90s), launch and keynote film sets, animated and branded series, game cinematics, social versioning; AI, hybrid or live action, with the method stated on every project page. - Directors: Ning Hao, Zou Siwei, Zhang Shange, Xia Peng, Wen Shipei, Zeng Zeng, Zhao Xiao, Zhou Ningning, Xu Lei. - Clients include Dreame, Tmall, TCL, Douyin, BMW, Bilibili, Tencent Games, Honor of Kings, Xinhua News Agency, Yili Yousuanru, JD.com. - Typical budgets (USD, 2026): brand film from 40k; launch film set 120k–300k; animated series from 15k per finished minute. - Process: ten-point brief → proposal within 3 business days → Gate 1 story-and-look lock → production with weekly reviews → Gate 2 picture lock → delivery against a written acceptance checklist. - Location and hours: Beijing (UTC+8); reviews asynchronous, weekly call on the client's hours. - Languages: English site at https://m72studio.com/ · 中文版 https://m72studio.com/zh/ ## Pages - [M72 Studio — Directed, not generated](https://m72studio.com/): M72 Studio is the AI and commercial content studio of Dirty Monkey Pictures (Beijing). Film directors run our AI pipelines: brand films, launch films and series for brands worldwide, including a fully AI-produced Super Bowl spot. - [Work — M72 Studio](https://m72studio.com/work/): 15 brand films, launch films, series and originals by M72 Studio, 2020–2026, each marked by how it was made: AI, hybrid, live action or animation. - [Directors — M72 Studio](https://m72studio.com/directors): The 9 directors behind M72 Studio films, most from Dirty Monkey Pictures' 72 Transformations program — some working almost entirely in AI, some in live action, a few in both. - [Method — How M72 Studio makes films with AI](https://m72studio.com/method): How a director-led AI production actually runs: a 15-episode, 18-character series made in five weeks by eight people, with 1,408 video generations — then the seven rules M72 applies to every project. - [Studio — M72 Studio](https://m72studio.com/studio): About M72 Studio: the director-led AI studio of Dirty Monkey Pictures (Ning Hao), Beijing. Who we work with — brands launching outside China, agencies, game publishers, platforms — and how we choose models. - [Working with M72 Studio — brief, process, acceptance, budgets](https://m72studio.com/working-with-us): How a project with M72 Studio runs: the ten-point brief, two approval gates, review rounds, an acceptance checklist written for AI production, what you receive, typical budgets in USD, and answers on models, rights, disclosure and time zones. - [Start a project — M72 Studio](https://m72studio.com/contact): Brief M72 Studio in ten questions: objective, markets, media, deliverables, assets and references, AI stance, budget range and dates. Reply within one business day; proposal within three. ## Work - [Dream It, Do It — Dreame](https://m72studio.com/work/dreame-super-bowl): A robot vacuum, a lawn mower and a hypercar transform into a mech and take the field. Thirty seconds, fully AI-produced, finished in 4K for the biggest ad break in the United States. - [Dreame Next — launch films — Dreame](https://m72studio.com/work/dreame-silicon-valley-launch): Four films for one keynote: an opening on the history of motion, a surreal reveal for a phone, a century of hair care, and a green hypercar introducing an assisted-driving system. - [Tmall 11.11 Series — Tmall](https://m72studio.com/work/tmall-11-11-series): A fifteen-episode comic quest in the style of a Chinese mythological animated feature, made entirely with AI for Tmall's 11.11 festival. The Tmall cat leads a band of brand mascots through mountain roads, coupon talismans and a palace of high prices to find the lost Fuli. Eighteen characters held consistent across every episode. - [Human Future Rhapsody — TCL × Douyin](https://m72studio.com/work/human-future-rhapsody): Six young directors, six visions of people and AI: a corgi and a household robot lost in a snowbound city, a space-station repair that turns out to be a simulation, a boy on a poor planet who wants a robot for New Year. China's first AI-themed anthology, often called the Chinese Love, Death & Robots. - [Homeward — Original](https://m72studio.com/work/homeward): A plush companion robot is thrown out with the trash and spends a night and a day crossing the city to get back to the girl who owns him. No dialogue to speak of; one character held steady across twelve and a half minutes. - [BMW AHEAD — BMW](https://m72studio.com/work/bmw-ahead): Three directors, three forms: a stop-motion alien who buys a BMW without knowing what it is for, a bounty hunter and an escaped robot monkey looking for the origin of joy, and a live-action fable asking whether it might be nice to be a car. - [Stella — TBC Band](https://m72studio.com/work/stella): Two women in silver capes drive a vintage convertible through a neon desert, shaking off men in black. Live action and AI cut together with hand-drawn interludes. - [Immortal Lease — Tmall × Bilibili](https://m72studio.com/work/immortal-lease): Nezha and Erlang Shen lose their powers and have to make rent in an old Chongqing neighbourhood: carrying sofas, cutting hair, fixing phones, running a night-market stall. Tmall's 618 sale is the thing they keep almost missing. - [No More Bets: New Leads — TCL](https://m72studio.com/work/no-more-bets-new-leads): A seven-part thriller spun off from No More Bets, the 3.85-billion-yuan box-office hit about online scams. A laid-off coder is hired to find a missing daughter and follows the data into a fraud compound. - [Peace Elite: Glory City — Tencent Games](https://m72studio.com/work/peace-elite-glory-city): Actor Pan Yueming plays two roles in a Chinese-New-Year launch for a new 8×8 map, with a tomb-raiding parody for the subway mode. - [New Year Express — Honor of Kings × Xinhua News Agency](https://m72studio.com/work/new-year-express): A courier and a lost parcel on New Year's Eve; a relay of players with rescue trucks, excavators and scooters gets it delivered. With Jiang Qiming, Jackson Yee, Yang Mi and Li Xian. - [Bayier's Spring Festival — BMW](https://m72studio.com/work/bayiers-spring-festival): Shanxi, early 1990s, when BMW was still called Bayier in Chinese. A chauffeur father, his son, and one Spring Festival. Ning Hao's first film set in his hometown. - [Art, Lightly — TCL](https://m72studio.com/work/tcl-zhu-zhu): Actress Zhu Zhu directs and dances through a series of single-colour rooms for TCL's art TV. - [Once Upon a Time in the Middle East — spin-off — Yili Yousuanru](https://m72studio.com/work/dragon-restaurant-spinoff): A spin-off from the 2.4-billion-yuan film, China's entry for the 99th Academy Awards: the restaurant's hardest-working waiter, a lemon yoghurt drink, and a dream of owning the place. - [Smart Living, Bro's Pick — TCL × JD.com](https://m72studio.com/work/tcl-jia-bing): Comedian Jia Bing as a rich man who hates spending money, one gag per appliance. ## Documents - [M72 Project Brief (PDF)](https://m72studio.com/docs/M72-Project-Brief.pdf): the ten-point brief template. - [M72 Delivery and Acceptance Checklist (PDF)](https://m72studio.com/docs/M72-Delivery-and-Acceptance-Checklist.pdf): defect classes and the technical, brand and legal checklists a film is accepted against. ## Full text - [llms-full.txt](https://m72studio.com/llms-full.txt): every English page of this site as plain text.