Work / BMW
Three directors, three forms: a stop-motion alien who buys a BMW without knowing what it is for, a bounty hunter and an escaped robot monkey looking for the origin of joy, and a live-action fable asking whether it might be nice to be a car.
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BMW China asked for films that explore imagination rather than sell features — a director-led series under the brand's AHEAD banner.
Production company for all three films, with Ning Hao as executive producer.
Each director worked in the medium their idea needed: clay stop-motion, stylised sci-fi with graphic-novel textures, and conventional live action.
Three films plus trailers and a launch livestream.
