Work / Dreame
A robot vacuum, a lawn mower and a hypercar transform into a mech and take the field. Thirty seconds, fully AI-produced, finished in 4K for the biggest ad break in the United States.
Full film · preview quality · full-resolution masters replace these previews at launch
Dreame wanted one film to announce its whole range to an American audience in a single Super Bowl break: home robots, personal care, and the hypercar it had just revealed.
Concept, direction, AI production and finishing. Dreame's team approved boards and the final cut.
Every shot was generated, not filmed. Products were rebuilt as reference models so the mech transformation stays faithful to the real hardware. Hundreds of takes per shot were generated across several video models and curated by our editors; compositing, sound design and the 4K master were finished by people.
30s master in 4K plus 16:9 and 9:16 cut-downs.
About twenty shots in thirty seconds. The film opens on a desert house where a robot vacuum unfolds into a humanoid robot, moves through a lawn mower catching an energy football and a skydiver in free fall, and ends with a green hypercar transforming into a stadium-sized mech that catches a burning ball under the lights. The closing frame is the full Dreame range on the field.
Dreame's vacuum, mower and hypercar were rebuilt as reference assets before any shot was generated, so every transformation starts from the real hardware and returns to it. The same assets were reused across the four launch films made for the same client, which is why the range reads as one family across five films.
Content generation, visual build and post were all AI-assisted; edit, sound design, music and the 4K master were finished by people. The broadcast version carries English sound-description captions for accessibility. Dirty Monkey Pictures' own introduction describes it as a representative case of Chinese AI film production going overseas.
