Work / BMW
Shanxi, early 1990s, when BMW was still called Bayier in Chinese. A chauffeur father, his son, and one Spring Festival. Ning Hao's first film set in his hometown.
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BMW's first brand film of 2020: a story about family and the New Year, with the car as a memory rather than a product.
Directed by Ning Hao.
Live action, 2.35:1.
22-minute film.
