Work / Dreame
A robot vacuum, a lawn mower and a hypercar transform into a mech and take the field. Thirty seconds, fully AI-produced, finished in 4K for the biggest ad break in the United States.
Full film · preview quality · full-resolution hosting comes with the live site
Dreame wanted one film to announce its whole range to an American audience in a single Super Bowl break: home robots, personal care, and the hypercar it had just revealed.
Concept, direction, AI production and finishing. Dreame's team approved boards and the final cut.
Every shot was generated, not filmed. Products were rebuilt as reference models so the mech transformation stays faithful to the real hardware. Hundreds of takes per shot were generated across several video models and curated by our editors; compositing, sound design and the 4K master were finished by people.
30s master in 4K plus 16:9 and 9:16 cut-downs.
